Hi, I’m Ale.
I’m Alejandra Zuleta, founder of Furore and Furore Hub. Since founding Furore in 2011, I’ve worked with businesses on brand strategy, digital marketing, and customer relationships. Over the past five years, much of that work has focused on the Caribbean, especially Aruba.
My background combines product design engineering, marketing, and studies in luxury marketing. It shapes how I approach each project: understand the customer, clarify the offer, and connect business priorities with practical action.
A multidisciplinary foundation.
My work is shaped by a combination of disciplines that informs how I understand each business and its customers.
Product Design Engineering
Structured problem-solving and a focus on systems that work end to end.
Marketing
Market analysis, consumer insight, and brand strategy applied across more than a decade of practical work.
Luxury Marketing in Spain
An appreciation for detail, high-touch client experiences, and elevated brand perception.
Five years working closely with Caribbean businesses.
Over the past five years, much of my work has focused on the Caribbean, especially Aruba. I work with business owners on brand strategy, digital marketing, and customer relationships, helping them strengthen their positioning and organise their commercial work.
Through Furore Hub, I work with my team to help businesses adopt CRM, automation, and AI in their marketing, sales, and customer service — selecting technology that fits the business rather than the other way around.
First-hand experience developing business internationally.
Developing my own company internationally has given me practical experience of adapting an offer, building relationships, and exploring new markets. My international background includes:
Ella Exporta a África
Participation in the Ella Exporta a África programme.
Ghana & Senegal Mission
A commercial exploration mission to Ghana and Senegal.
Universidad de los Andes
Internationalisation training through Universidad de los Andes.
Start with your business priorities.
We discuss your goals and current challenges, then agree on the scope, deliverables, and support your business needs. Where relevant, Furore can support implementation and Furore Hub can provide the technology. My advisory holds its own value; implementation and subscriptions are quoted separately based on agreed scope.
Ale Zuleta
Strategy, diagnosis, and direction for your business priorities.
Furore
A team to implement marketing, branding, and digital development projects.
Furore Hub
A platform to organise customer relationships and automate processes where it fits.
Let’s talk about your business.
Tell me what you’re working on and where you need support.